Imagine if your event could live on for a year after you held it?
All virtual events have an archive period of 3 months to a year where they act as a record of the event and a resource for attendees to come back and access content. The most successful live events have a strategy that transitions the environment to a community. Attendees, exhibitors and speakers come back on a regular basis to view new content, interact in planned chat sessions or view new presentations in the auditorium.
Your primary investment in a virtual event is for the set up of the environment itself and the loading of content. Extending your archive period is relatively inexpensive, thus the move from event to community means that your return on investment increases exponentially.
The Platform is also being as used a community-only application. Companies are starting to create customer centric communities for collaborative product and service development, intelligence gatherings, and as a means maintaining a constant dialogue with their stakeholders. The same principals apply for collaborative employee engagements using the community to inform, and more importantly, illicit feedback.
Marketing Community – Elicit constant client feedback when delivering marketing programs
Learning Community – Empower learners to drive the direction and pull content as they require
Employee Community – Define the destination for updates and allow for free employee feedback